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WHEREAS, life insurance provides financial security for families by helping surviving family members meet immediate, ongoing and future financial obligations and objectives; and WHEREAS, surveys consistently indicate that the vast majority of Americans believe life insurance is an essential part of a sound financial plan; and WHEREAS, the unfortunate reality today is that 44 percent of U.S. households say they lack adequate life insurance protection; and WHEREAS, when someone who provides for other family members dies prematurely, insufficient life insurance coverage often results in financial hardship for surviving family members; and WHEREAS, determining how much and what kind of insurance to buy is one of the most important financial decisions consumers will ever make, individuals, families and businesses can benefit greatly from the expert advice of a qualified life insurance professional; and NOW, THEREFORE, I, C.L. “BUTCH” OTTER, Governor of the State of Idaho, do hereby proclaim September 2007 as LIFE INSURANCE AWARENESS MONTH
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